Honest comparison
Nūjeva vs Thorne
Thorne is the incumbent clinician-preferred brand — hundreds of SKUs, deep formulator credentials, NSF certified. Nūjeva is newer and narrower on purpose: a curated protocol for the 'told everything looks normal' patient, with a concierge quiz instead of an 800-SKU catalog to navigate.
Bottom line
Thorne wins on catalog depth and legacy credibility. Nūjeva wins on curation, quiz-driven personalisation, and dose transparency for the everyday user who doesn't have a functional-medicine doctor guiding them.
Side by side
| Attribute | Nūjeva | Thorne |
|---|---|---|
| Catalog size | Curated (~30 core SKUs) | 400+ SKUs |
| Personalisation | Free quiz → protocol | Paid at-home tests |
| Dose transparency | Full mg disclosure | Full mg disclosure |
| Third-party testing | COAs per batch | NSF certified on many SKUs |
| Refund promise | 30-day 'feel a difference' refund | 60-day return on unopened |
| Design & experience | Editorial, modern | Clinical, utilitarian |
Where Nūjeva wins
- Curated protocol — no 400-SKU decision paralysis
- Free wellness concierge quiz
- Founder is a practicing physician
- 30-day 'feel a difference' refund
Where Thorne wins
- Enormous catalog — 400+ SKUs
- NSF Certified for Sport on many products
- Long history with functional-medicine practitioners
Who each is really for
Nūjeva
Someone who wants clinical-grade doses without navigating a 400-product catalog or working with a functional-medicine practitioner.
Thorne
Practitioners and patients already working with a clinician who wants access to a deep, specialist catalog.
Frequently asked
Are Thorne and Nūjeva made in the same kind of facility?
Both are manufactured in cGMP-certified facilities in the United States and both third-party test finished product. Thorne owns its own manufacturing; Nūjeva partners with a specialist contract manufacturer.
Does Nūjeva have as many products as Thorne?
No, and that's on purpose. Thorne's 400+ SKUs are optimised for a practitioner who knows exactly what they want. Nūjeva's ~30 SKUs are optimised for a customer who wants the right stack picked for them.